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This week's episode is brought to you by: OVATION
Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip
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This week's episode is also sponsored by: RESTAURANT FUNNEL
Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip
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About a year ago I gave a talk about dumbing down marketing so that anyone could understand it. I lovingly coined it Kindergarten Marketing and it was all about using numbers, letters, and shapes to explain complicated marketing concepts. On today's episode I'm going to introduce you to The Triangle Principle. Simply put, it states that to market any product you need to consider three sides: Attraction, Retention, and Evangelism. Today's episode explain how to use these ideas to grow your business.
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